As Apple recorded it’s first decline in 13 years last Tuesday, I started wondering what viability there was in the app economy and, Why haven’t bariatric apps taken off?
We’ve seen a plethora of great apps from companies like BariApps, to the exciting medical imaging clients for the iPad. But why aren’t patients using them as often as their web counterparts. While it’s easy to quantify a decent bariatric website gaining three thousand visitors a month, it’s rare or unheard of for an App to receive the same number of downloads in the same timeframe.
One reason for the slow adoption would be a lack of interest for practices to adopt newer technologies or agencies that can provide these tools. It’s hard to download an app for your doctor when they have nothing to provide their patients.
Still a quick overview of existing web traffice would show an overwelming reliance on booking an appointment and ceasing use afterward. What good is there to using an app to make an appointment at one office and keeping it installed on the phone? A possible solution to making more useful applications would be to focus on smaller bite-sized portions, like a Support Group app.
It could take a few more years for this market to mature and as time goes by new technology and cross-platform development costs could rise darkening the light for these ambitous projects.