So it’s pretty obvious that everyone these days is giving away marketing for free. You can ask your neighbor, nephew, or even your friends mom about marketing and get some really great ideas. We’ve all taken a few classes on writing and HTML so it’s pretty obvious that all marketing can be brought in-house for cheaper than paying someone else, or is it?
Here are 5 reasons why a value added marketing investment may save you more time and make you more money.
1. You Need an Expert
Let’s face it, we all know a guy, or girl who will make the website we want for free or really cheap and do it exactly how we want. So why don’t most big companies just do that?
The difference between doing something passable and doing it well can be as big as getting a free website, and making a million bucks. Often times business owners may feel the need to buy things to make money the same way you do at the mall, on sale, heavily discounted, and who cares it’s cheap. While it’s a good idea once in a while for strategic purchases it loses it’s value as quickly as free grocery store samples.
The reality is that more important than the cost of your purchased goods, is what are you getting? If you paid someone to burn your cash by making a terrible website does it even matter that you got it for free?
Don’t just pay a yes man to tell you what you want to hear, pay someone that’s gonna tell you what usually works and how to better scale your program. You’ll get far more value than trying to learn how to do it first so you can tell them what you want, because you won’t have to wait. If you’re not sure about it then ask them what they think is wrong with the plan you have, if they don’t have anything to say then you should probably keep looking.
2. Experience Helps
We love to be right but there is a lot of value a marketer can give with experience. Suppose you had to manage 10 or 20 websites and you could see which ones did well and which ones did poorly, then you could even see what the good ones had in common. Being able to recall an experience with a campaign succeeding or failing is valuable when your setting up your first marketing campaign and need some type of baseline to reference for performance. It can save you a lot of money and time from wasted endeavours.
3. There’s No Secrets Anymore
It’s not uncommon for people to get the idea that maybe online marketing is just a trick that can be administered by anyone that knew the secret, like buried treasure on an island. If you just get them to tell you where the map is then you’ll go on an adventure to find the treasure, it’s so simple why hasn’t anyone thought of this but me?
Well actually that’s not even close. Most experts aren’t even going to know what you’re talking about because they spend hours sometimes trying to solve marketing challenges. Tucked in between 5 hours of user testing may be a secret but who cares it’s not making the job any shorter, the project still needs a baseline, and why not just double-check everything while your there.
The short answer is nobody is hiding a treasure map and basically any succesful marketing strategy is the result of hours of work not some secret stored in the ground.
Have you ever said you were going to do something for your marketing but never did it? Always check that your marketing team can deliver your biggest goals reliably. If they are doing it then you are receiving value added marketing because anyone can do what their doing, but they are doing it all the time.
5. Peace of Mind
If there’s one thing more frustrating than not having any business it’s not running your business. We all are experts at something otherwise we wouldn’t be doing what we do. So if there’s any big benefits to working with experts and promoting leadership it’s being able to do what you love most. Whether that’s retiring early, or mastering your field, being able to have peace of mind is another way of getting more bang for you buck.