What Not To Do on LinkedIn, Nudge don’t push. LinkedIn is an excellent tool for people looking to share their opinions and ideas. However it’s not a platform for aggressive sales pitches.
Ever add someone on LinkedIn only to receive something like this a few minutes later;
“Hello I want to inform you of an exciting offer that will make you MONEY!”
Yeah I’m sure we all get it, I just got one like it. For anyone looking to market themselves here is why that will never work.
For starters anything that sounds like a copy pasted letter will probably be ignored. Why might you ask? It’s very simple. Unlike ATM transactions where we anticipate a regurgitated message, our social networks rely more heavily on actual communication.
Here is a good rule of thumb to gage an email, would you say this to someone in person? If the answer is ‘no,’ or maybe ‘not exactly,’ then you probably won’t have any luck with your messaging.
The second thing to avoid is the ‘me only, pay me money,’ sound. Why would you want to talk to someone that is telling you to give them money? There is nothing you can communicate in one sentence that will differentiate yourself that much. A person can try saying they have experience, or certifications, but at the end of the day it all sounds like ‘give me money.’
What sounds different? When do people change their minds? Typically people are nicer when they receive something of value in return, like money. If I asked you how I could sponsor your blog or newsletter, you’d probably be really genuine with me.
Not to be cynical but why would I want to work with someone that is not willing to make any investment in my business and their sole method of obtaining my trust is a copy pasted letter?
What To Do
Instead work really hard to make something that people get excited about. I know that sounds general but every industry has it’s own special something that it could use. A good test would be to ask yourself if it’s something you would enjoy? Don’t try to rationalize it, no one else is going to.
I can give out free business cards or coasters with my name, but is that anything people want? It’s a start, and it’s better than the copy pasted letter, but real people don’t get excited about that.
People love to read things that are useful and informative. Instead write a great blog post that helps people with a real life issue. Really be hard on whether it is useful to people, it should be good enough for family and friends on a Friday night. It should be something that makes the boss want to give you a raise. Make it great.
Here is an example:
“I just posted a video on how to check your fish tank’s PH levels. I’m camera shy but it worked.”
–Fish Tank World
“My family has an old Italian pizza recipe I wanted to share.”
–Dr. Eat Fit Crazy Diet Guy or Girl
“I just found out all of my students missed these 4 SAT questions”
–SAT Online Prep Class
“Online Quiz Time, Are you a good lover?”
–Read my magazine dot com or local dating website
“Who says men can’t knit? My grandson shows some talent with The Legend of Zelda”
–Knit World USA
See these sound convincing, and they all sell real products that could generate cash and income for the site owner. I could trust the fish guy because he did the test in the store by my house. My doctor is a great guy I’m sure his pizza is healthy. My kids are studying for the SAT, I want to take it, what are those questions? I’m single and bored at work what do I got to lose taking this quiz, I’m going to make my coworkers take it too. I’m a young twenty something who’s friends with Ralph’s grandma on Facebook, you know what I like Zelda I’m gonna buy it cause it’s cool.