With broadband speeds increasing across the country online video has increased at a rapid pace. Despite this increase very few if any medical practices show or feature videos on their websites. This is often because of the time and effort it takes to develop a video program. Our Physician Video Marketing specializes in scheduling routine recordings and developing content that can be used for a variety of purposes. Our dedicated team also can work to update older video footage, and retrieve archival content from online sources such as Youtube and the Local News.
The more time someone spends on your website, the more likely they are to become interested in your brand or services. The idea is of course the very science behind the vehicle test drive. Part of it is being able to trust the service, and another is the engagement and amount of time dedicated to an idea. People don’t have all day to make a decision so the more time on a website the better. The same is true when buying commercial TV spots, which is why the length of spot time is weighed.
Customized Animations and Graphics
When developing a commercial presence custom animation or graphics can in many situations help provide a more professional image for the practice or hospital. We like for our clients to benefit from advanced video work that their competition will not be able to obtain or develop in house for a number of years. Our guided team will allow for the best work to be developed that allows surgeons and patients the ability to reach and communicate more clearly.
Clinic outcomes are important as is having a strong patient understanding of procedures and compliance steps. Having a visual moving description of services and nutritional classes condensed can improve outcomes and ensure better patient compliance.
Our video projects for specific customized work are billed at around $100/hour for most projects. Clients on monthly management can typically use their allotted time to order video work at no extra charge. Often times our team will over deliver work in an effort to satisfy client expectations and increase patient education, awareness, and new patient referrals. We do our best to ensure that all projects can pass a survey audit for satisfaction and increased business.
This sounds neat but I already did video work?
This may be true but your work may not have achieved it’s original goals. Our team can re-analyze videos be they on DVD and develop them along with customized graphics to increase their value and target their strengths. Often times many videos are developed with no clear goal or for a different brand. Our team can update the videos to the current brand, and build them into a concise marketing plan.
I’m excited but I don’t have DVDs they’re all online?
We can pull videos off the web and repurpose them for video use. Some may be of reduced quality and require the use of letterboxing, or being compiled alongside photos, or videos, to keep the content in high definition. But this is a very doable process and should be no reason to fret.
This is kind of expensive the last videos only cost a few bucks?
Our video projects are very competitive for the industry and we take time into serious consideration when building projects for clients. Not only are the projects well edited and built, we also develop marketing goals in tandem with the overall brand of the organization. For the best deal we recommend full managed packages to save on large costs and work through a consolidated approach.
For example many clients under management will require video work for their website and in a sense will not have to pay again to use these videos for a commercial or waiting room video.