Great I know what your thinking another social media company. Physician Social Media Marketing is not what most people think it is. Here is an example of what should not be done with social media.
The most common misconception behind Physician Social Media Marketing is that all news should be posted on every single social network on the planet. This is not only a bad idea, but going to annoy a lot of people. Services like Hootsuite and Ping.fm promise to simplify things but the truth is they only make things harder on your fans.
This gives followers across the board less incentive to follow your business and it’s practices. The reasoning behind most consumers, and patients is that each time they log onto that network they will see the same thing and eventually lose interest in the brand. These activities give people the impression that the campaign is on auto-pilot and that no one is really listening to these networks.
Just imagine you have a smartphone and your phone has notifications, text, and email alerts turned on. Then suddenly you receive four messages that are the exact same thing across different networks.
The idea behind our marketing approach is that businesses must grow from their given resources. We start promoting a client’s services by first reaching out to the most loyal members of the brand. Once we are able to establish a trustworthy relationship with those members we start to develop a community that includes photos, clinical information, and most importantly patient and consumer feedback.
Feedback is vital to a social network. It’s important to have a dedicated team behind a network to respond to complements or complaints, as many patients will begin to trust the brand more based on a decent public history. Suppose you were to write a letter to Apple Computer and have received a response from Steve Jobs (who was famous for responding) it would give you a better impression that the company was at least listening to your concerns. The same is true when addressing online feedback.
Our comprehensive approach begins to grow other networks from the outside as soon as one starts to show promise. We then begin cross promotional analysis to show how we can encourage multiple subscriptions.
Here is an example of how we may break up social networks:
- Facebook (Clinic Updates)
- Google Plus (Family Photos)
- Instagram (Silly Office Photos)
- Linkedin (Professional Contacts)
Social media services for physicians is typically pretty pricy. Luckily our Social Media Guru Yessica doesn’t play ball with amateurs. Our social media is at a get it while it’s hot price of only $249 for a small to medium size physician owned office. [Check it out here…]
Why not charge hourly?
The truth is we are project based to save clients money, and to be fair. Most agencies quote pricing which means they can make anything up to whoever is willing to pay. We don’t ask what your budget is because it’s none of our business, we have a service that does one thing very well and if you like it then great, and if not maybe your looking for something else. No one to this day offers this complete a package for social media services, with this level of execution, it doesn’t exist.
If it’s project based, why not just give me a firm number?
It’s not, it’s one number. We left the old answer in case anyone wanted to read it below.
Old Answer below:
Typically advanced clients may pay in the range of $1200-$2500 a month. With that being said every project is different and will require differing needs and benefits. We wouldn’t want to take on a project that wouldn’t have excellent results so we build project sizes according to final goals.
This is too expensive, I can have my office manager handle this?
While techniques and strategies can be taught, the real question is if your office currently has the time and resources to develop their own services for the practice. Part of excellent social media ensures that communications are done on time and effectively. In many cases custom artwork is demanded to make a post funnier, or unique, our team has the resources to run these tasks efficiently. Bringing any project in house has it’s pros and cons, but it typically requires significant time invested to scratch the surface.