Content Marketing & Hugo Chavez; many may not have considered the tyrannical ruler a social media expert. But he had quite the social success, there are some rules that can be applied to business blogs, and branding.
Tyranny Gets a Facelift
Known for audacious speeches and large public displays, Hugo Chavez was a man whose content marketing includes awarding a house to his millionth twitter follower, to starting his own morning improv show, “Aló Presidente!‘ But what does his death mean for content marketers throughout the world?
In many ways leftist dictatorships have lent themselves to bad advertising, from Cuba’s 3 minute commercials, to North Korean TV shows, PR, and promotion materials. The emergence of the openly Catholic Hugo Chavez must have created quite a stir when it came to branding a message and creating viral content, not really seen since Che’s infamous photo was popularized in Europe.
[pullquote align=”right”]Only 85% of corporations with blogs have five or fewer blog posts![/pullquote]
In these modern times of social media everything is an opportunity even meeting with foreign leaders. Take for example the time Chavez shook hands with Obama, the photo went viral within seconds.
Often times Chavez was known for talking long amounts of time without script, some of it was good, some bad, but within the lines there were viral moments that were social media gold. But if you ever have a social media disaster theres ways around that too.
Michelle Ryan a content marketing specialist asserts that only 85% of corporations with blogs have five or fewer blog posts! This must be surprising when compared to a socialist.
Here are some sample topics that could help the next time blogging:
- 10 Things to Look For when buying fish food.
- Does your fire extinguisher protect you from these 8 common failures?
- 2-Steps to setting up your own home theater.
- 5 Foundation Questions when purchasing real estate.
Use numbers as easily digested material that people can share with their friends, or save for a later time. Try to imagine you are the person looking for the good or service.
With the socialist now gone we can observe what worked and what didn’t, and build on that. Creating successful content does not require vast resources but with a consistent message many can emerge with a stronger social footprint.