Don’t Read That Online Review! Allen Buck briefly looks at how online reviews may not be that important to doctors and hospitals.
A new report released by the University of Michigan finds that parents overwhelmingly chose pediatricians based on insurance coverage, not online reviews or websites.
How can this information be useful in marketing? For starters your clinic or hospital website should list the insurance plans they accept and any major employers that offer certain coverages. This useful information can save some practices time from complicated decisions that a patient may be over thinking.
Online reviews are important but according to the study only 5% of patients leave them and they are not universally trusted by patients. This shouldn’t come as a surprise but people are more likely to trust a friend than a website.
In many ways the internet is a great tool at reinforcing classic analogue beliefs of good service, friendly teams, and a proven track record.
By working with a good web designer and developing a great program, hospitals and clinics can help their patients achieve their health goals and improve long term outcomes.