Insurance Content Page
This may not come as a surprise but the Insurance content page of most bariatric or more broadly medical practices is the insurance page, next to a before and after. In fact according to a study completed by the University of Michigan, 92% of patients universally rate it as a very important factor for them when considering a physician.
Even more shocking to digital marketers was that online ratings from Vitals, Healthgrades, and Yelp don’t even weigh heavily on the decision process.
So now that the value of an insurance page has been established, what can be discussed on the page?
We start by explaining the existing insurance process specifically focusing on the individuals that will be collecting and verifying insurance information. We ask that you submit the resume or background of the insurance coordinator or medical assistants that handle the process.
The main angle of the insurance content page is to present that there is a committed team that is managing the process and will be able to simplify the often complicated steps involved. Patients often are concerned that their paperwork will be lost or take months to file, or even worse be done wrong. This is the best opportunity to ensure confidence in your practice’s ability to lead the process.
It is often recommended although not required to share the names of the companies that have the benefit on their policy as some employees may initiate contact with the practice based on that specific information.
We recommend a contact form on this page that would include an upload file field for an insurance card allowing patients to snap a photo on their phone and send it. The fewer the fields the better for most general forms which is why we recommend the photo.
If there is no information on the individuals providing insurance verifications we can supplement that with research data relevant to your practice and it’s current procedure.