This page is for anyone that is looking to improve their bariatric practice, for ideas, inspiration, or just looking to copy something from another website, have fun!
Things You’ll Need
What goes into building an effective bariatric marketing plan or campaign depends largely on the type of implementation you set aside for your program.
While not necessary we recommend trying to put together a few items, if not necessary just scratch off the list:
- Website Plan –Deadline, logo, favorite colors, timelines
- Web Content –Even with a writer be prepared to read their work for the site, and provide responses.
- Videos– Collect old videos, order new ones, and work with your marketing contact to review them. Some will be useful others will have to be tossed and redone.
- Marketing– How are you going to convince people, or communicate value? Of course our answer is Google, but on the ground what does it look like, what makes the practice different. Develop a SWOT analysis and look at the competition, be the Samurai.
- Advertising–Not to be confused with Marketing which is convincing people, advertising is the paid methods of reaching people to include, TV, Radio, Online Ads, Newspaper, and more. Develop a budget and never tell the salesperson or marketer what you want to spend, just say how many people you want. This won’t work for a lot of people but if it’s the first campaign the budget will need to depend on the number of people needed to sustain the program, but have one mentally.
- Trusted Team– Not to sound generic but work with people you trust. If you think someone is forgetful or going to quit on you soon then they are not the person to handle this. Get with people that are reliable because in the beginning with limited resources there isn’t room to lose much time.
Having a plan is how most clinical practices or hospitals succeed, or look busy. A Bariatric Marketing Plan can outline the steps needed, and need, to highlight potential key performance indicators before precious resources are spent or allocated to the campaign. Know ahead of time what should happen, then when it doesn’t, have something to review it and see why, this will provide your answer.
Running a successful marketing campaign is essential when entering a new city or region. In case you needed help or a little inspiration we have attached a sample marketing campaign to better help with the drafting of your own campaign. Most of the data is based on sales proposals, public health data, and redacted KPI’s.
At the moment we are not providing marketing plan drafts because the demand for website development has been insane. However please review this sample to get a clear picture of how to write one.
This plan focuses extensively on radio, however in the early stages traditional media isn’t important. Unless you really enjoy seeing yourself on TV, or hearing your voice on the radio, these methods don’t convert. This is party due in part to the fact that creating a brand can take months if not a year, and requires sustainment, not all offices have a full year to spend on TV and Radio. I know the pressure can seem tough considering how aggressive the sales pitches can be, resisting the temptation a website is the best place to start. However TV, and even Radio can be effective tools when in capable hands.
An earlier version of this web page can be found using this link or google cache. We thought it did not clearly explain bariatric marketing and replaced it with the current page. We hope this better explains a bariatric marketing campaign and how to better implement one.