We provide a full solution to bariatric website design from formation to completion. Our methods have been field tested and we are confident our solutions are reliable at delivering results and increasing seminar numbers. Services can be broken down from a la carte, and comprehensive packages and solutions.
We are working away to complete a full guide on how to market a bariatric program and grow it from the ground up. The primary concentration will be on how to best increase seminar attendance but it could be used for personal consults while it is not the model that is most commonly practiced. Winter 2014 we will be launching the book as an interactive ibook we ask for patience in completing it because winter is coming.
Ben Franklin once said, “If you fail to plan, you are planning to fail” it couldn’t be more true today than when it was first uttered by one of out founding fathers. We provide strategic analysis services that can provide actionable items and solutions to a marketing budget, expansion, or other related ROI focused expenditures.
Many people often ask what is the best way to advertise Bariatric Surgery and what methods work? Over time the case for web design and bariatric surgery marketing online has never been clearer than they are presently.
With focused bariatric website design, a business can expand beyond competitors without outspending them on TV, radio, and newspaper ads. The truth is that despite the exposure traditional media offers, it pales in comparison to a web search. The reasoning is really simple, why would anyone call the first commercial they saw for a service they might need? Truthfully modern consumers now research information online before buying anything, so while you may have caught the attention of a potential prospect, your chances of helping them find you diminish once they check their computer for more research, and find your business with no website, or worse a poor online presence.
The first thing to get clear is that patients often spend anywhere from a year or two researching and reading about a bariatric procedure. Typically they will start learning about weight loss, and gradually familiarize themselves with terms like ‘bariatric,’ or ‘sleeve’ but initially the research will take a while. During this period you will rarely if ever interact with the potential patient apart from occasional website visits. Once the patient is ready they will make the jump into finding a local surgeon.
Because of the private nature of the surgery patients typically will go straight to Google or Bing for their choice surgeon. One of the major selling factors for better or worse will be the doctor’s website. In my experience I have seen the good and bad go both ways in which docs with bad sites get many patients, and good sites getting a ton of attention. That is because design and how good a site looks is only a part of developing immersive useful content that patients will repeatedly reference and come back for. The goal is not to make an online brochure but instead to promote the best communication tool in the modern era.
One of those factors of course would be accessibility of the site. The simpler the setup the quicker it is for patients to learn about you, then make a decision. Often times you can clutter your message by insisting on hitting as many points as possible about your service offerings or talents. Don’t get me wrong all Center of Excellence doctors need to advertise this credential, however the mere offering of a laundry list of procedures on the same page is overkill. At the end of the day it really depends on the presentation of materials and organizational layout that determines how patients and their families will browse your site.
Originality is a major selling point in the creation of your site. Copy pasted procedures, and stock photography may convince some patients but I wouldn’t consider it a long term branding strategy, nor would Google reward your site with relevancy for competitive terms. Make sure there are plenty of original before and after photos for your practice as patients will often review this page multiple times during the day. If you think about the feeling of buying a car and how one may peruse the content of an auto manufacturers site, then you got the right idea of how website design should work. The more time invested the better they get to know the practice.