Allen Buck is a healthcare marketing Jedi and the face of Asclepius Marketing. With over 6 years in experience crafting, building, and managing healthcare marketing programs almost exclusively. His specialties are in All-In-One solutions, customized consulting services, and bariatric marketing.
Allen Buck is the original Corporate Zombie, and author of the forthcoming book ‘The Seminar.’ His work includes LA Times featured events, and starting surgical practices.
After finishing business school he interned at the local agency esdandassociates and developed awareness programs for the city of San Antonio’s Pet Program. Allen also personally selected hospital photo-shoot locations and dates, and built an archiving system for hospital campaigns. During this period he attended board meetings to discuss marketing approaches for Methodist Healthcare System in San Antonio, and the city’s University Hospital.
Afterward he briefly built a scheduling system for Fort Gordon hospital in Georgia. While on the same project he also implemented and designed an applicant tracking system for the then troubled staffing agency Ingenesis that organized recruitment flow.
Around 2009 he began working in the bariatric field of medicine where he launched 7 practice locations, patient education initiatives, and marketing plans with Texas Bariatric Specialists. During his tenure it was the largest bariatric practice in south Texas by volume, locations, and revenue.
After Texas Bariatric Specialists he began a new self-funded initiative to build an advanced healthcare company with a bariatric focus, Asclepius Solutions Inc. named after the Greek God of Medicine whose staff is synonymous with health and iconic for it’s snake which wraps around it.
Since then he has launched more private bariatric practices in Texas than any other established agency or group, and expanded client services nationwide. Going against the industry on expanding sales teams, he’s focused on patient education building interactive graphics that explain how weight loss surgery is performed with simple mobile and tablet interfaces. Rather than improve market scalability each mobile graphic is redesigned from scratch because for many people their phone may be their only computer and internet connection and thus their only tool for paying bills, learning about community health, or completing important documents like forms and time sensitive paperwork. Bridging the digital divide is not about requiring people to learn new software but to build better software to solve real problems like data overages, not having a printer, or a car to drive to a printshop. Building smaller sites that work best on mobile and including patient education tools is our focus and what we live for.
Allen received his Bachelors of Business Administration from the University of the Incarnate Word in San Antonio, TX.
He currently lives and works in San Antonio, TX with his wife Yessica.